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Here’s a case study that showcases our creative process for crafting the hook, highlighting the evolution, thought process, and final result.
Creating the right hook for a sales page is an art and science. It must grab attention, clearly identify the audience, promise a compelling benefit, and make ...
Let's take a step back and a step up to get a higher-level perspective.
Yes, we live in tumultuous times when talking about Artificial Intelligence.
In one year since the release of ChatGPT, everyone with an Internet connection is either using AI in some form or another, dismissed it as a fad, or ...
I've previously mentioned the obvious that every software system out there is adding AI to its list of functions you can use while in the system.
Just click the pretty icon and have AI help you get started, review what you've done, do it for you, or do it faster. Keep playing with that, in whate...
Recently I had a discussion with a client about how to format their very, very complex FAQ on their website.
They said that people were not using it, even though the answers were all "right there". As a result, their clients and potential customers were emailing and texting them to get answers.
H...
It is everywhere.
Existing software solutions are all "adding AI" or and "AI Assistant" to help you use or "do" whatever that software does.
Most of these are simple tools (think: Version 1.0 of the AI Assistant)
Some are still free, but most come with an add-on to your monthly or annual subscrip...
I use Kajabi as the platform to operate the marketing and training of my businesses, so pay close attention to what they say and do.
It is like being a "Ford guy". You want to know what the company is up to and receive assurances that your brand choice for your business vehicle was correct, or "...
Having been in and around technology since 1973, I have seen many shifts, jumps, and paradigm leaps.
Avoiding the effect of AI on your job: change careers
AI is one of those major paradigm shifts, which will affect every non-physical trade or skill. Hairdressers, plumbers, sushi chefs will be t...
This 10-minute video helps to understand where we are on the arc of progress in AI.
It is worth viewing.
Click Here to watch it on YouTube
Source: "AI Uncovered" YouTube channel (June 2023)
Summary
Stage 1: Rule-based AI Systems. These follow a predefined set of rules coded by programmers....
The first 6 months were filled with two categories of business owners and entrepreneurs:
1) Those denying the value of AI and seeing it as a fad or hype.
2) Those who jumped in and were using ChatGPT, Copy.ai, Jasper and the like to create the base for creative content, such as blog posts,...